Bruma

Coffee on the go

Bruma is a branding project for a ready-to-drink coffee and matcha concept, made for a generation that values quality, simplicity and design. The visual identity relies on minimalist typography and clean compositions. The packaging system gives each product its own personality while keeping the brand cohesive. The project covers the full creative direction, from identity and packaging to art direction and product photography. Close-up shots of texture, condensation, ice and natural ingredients bring out freshness and quality, and the result is a visual language that stands out on the shelf and online alike.