NOX

Where visitors
become participants

NOX is an immersive digital museum that explores where the real meets the virtual and rethinks how people experience and interact with art. It combines digital art, artificial intelligence, augmented reality and sensory design, turning the traditional exhibition into a dynamic space that responds to the presence of its visitors. The project includes the UX/UI design of a mobile app and a website that connect the physical exhibition with its digital side. Through interactive features, personalised routes and real-time interaction with selected installations, users can unlock content, shape the artworks and build their own experience. From interaction systems and user flows to creative direction and visual identity, NOX builds a coherent experience where technology becomes part of the story, and visitors become participants rather than spectators.